Why we don’t sell direct-to-consumer.

Every week we get a polite email from someone asking if they can order a panel directly. The answer is no, and the reason is the same reason we’re growing.

A lumberyard is a structure that has solved problems we haven’t. They carry inventory where you live. They take your credit card or they don’t — either way, they know. They load your pickup truck. They’ll talk you out of an under-speced post. We aren’t going to out-dealer a dealer.

So we picked the BarretteWood playbook: ship flat, deep relationships with regional yards, never compete with them. Forty-seven yards today, a hundred by 2028 in the plan. Each one sells against our brand locally; we underwrite the program, make the panel, and stay out of their way.

A DTC flywheel looks great on a pitch deck. But the thing that actually compounds in building products is not click-through rate. It’s the number of yard managers who will say your brand is the first one they put in a customer’s quote. We know where our compound interest is.